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A data management platform (DMP) is one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. DMPs help companies make the best use of the massive amounts of data they collect by analysing data from multiple sources and presenting it in easily digestible ways. DMPs are used by ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising.
Features:-
- Pull in and store data from multiple sources such as first-party websites and software, third-party data providers, and offline sources.
- Output data into DSPs, SSPs, and other advertising tools to inform ad buying decisions.
Benefits:-
- Receive marketer’s first-pay audiences
- Understands your audience t o receive CPM’s
- Audience extension
- Advanced analytics