Public Relations (PR) Software Reviews

PR software is used to manage the public relations process. It usually encompasses things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are particularly useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management to optimize ROI.

Although some products serve multiple use cases, most PR tools are strongest in one of the following areas: content creation, editing, and optimization; identifying and leveraging influencers, journalists, and other press contacts; or media monitoring, including competitive intelligence.

Features:-

• Monitor millions of social conversations per day on Twitter, Facebook and other social media sites.
• News monitoring and management
• A media database containing profiles and contact information of over 1.4 million journalists, bloggers, influencers publicity opportunities and more enables you to build connections with the people who cover your company and industry
• With a few clicks, you can send your press release directly to journalists, bloggers and influencers, and publish it online using the world's most popular news release service, and share your story on social networks.
• Quickly analyze the results of your PR efforts in real time and create precise, professional reports to share with other departments and the executive team.

Benefits:-

• Find the right Influencers
• Help in planning campaign calendar
• Track media relations activity
• Reach new audiences
• Tell your story