Top 10 Mobile Marketing Software: Ratings and Reviews

What is a Mobile Marketing software?

Mobile Marketing- the name says it all. It is a marketing scheme in which marketers connect to their customers though the widely used device in their hand; mobile. Promotion can be done through sending text messages, voice messages, emails or interactive messages. Virtuous Reviews aims at connecting businessmen with their customers. So we have formulated a list of all those software that help both of them communicating with each other.

Today when mobile and internet have become more than a luxury and more like a basic necessity, it is a perfect way to reach to the audiences and get acknowledged. It is said that if you do not have a mobile compatible site, your business is already dead. As a fact many businesses have a separate mobile marketing team that deal specifically with sending discount codes, coupons and announcements to targeted customers at their mobile devices. Thus they can reach to their customers anytime and anywhere.

Mobile marketing is cheap but effective, convenient but more engaging. While mobiles are replacing laptops and computers, marketers do not need to look any further than the pockets of their audiences. Mobile marketing is not a new thing but still it is the next big thing in the marketing world.

Why do we need a mobile marketing software?

• According to recent reports, 40% of users’ internet time is spent on mobile devices, which means that you cannot ignore the use of mobile marketing in your business.
• Around 80% of mobile device time is spent on the apps installed and people browse 70% more sites on tablets as compared to desktops.
• Retail conversion rates are more on mobile devices.
• Mobile searches have increased 200% year over year.

Features:-

• Mobile app marketing - This is mobile advertising involving mobile apps. You don’t have to create an app yourself to get in on the action instead there are certain tools available online to help you out.
• In game mobile marketing - In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear when the screen loads.
• QR codes and location based marketing - QR codes are scanned by the users who are then redirected some specific pages. Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business.

Benefits:-

• This system results in instant deliverability.
• Provides a flexible platform.
• More possibilities of conversions.
• Has limitless market potential.