Market Intelligence Software Reviews

Marketing intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Features:-

• Exhaustive Question and Response Types - Enables organizations to create questionnaires with a wide range of question types and assign them to outlets or employees. Single select, Multi select, Photo capture, Rank order, Matrix etc. This enables the clients to capture any and every kind of information from the market.
• GPS Tagged Attendance Capture - Enables users to mark their attendance. The attendance is supported through a selfie photograph, GPS coordinates and time-stamp. The GPS coordinates can be linked to a specific location, if required. By putting in such checks and balances, all possible system manipulation scenarios are eliminated resulting in authentic attendance capture.
• Daily PJP Planning and Adherence Check - Setting a daily route plan and ensuring adherence to it is the first step in disciplining any field force. Enables organizations to create route plans of the field force on day-to-day basis. The easy to use UI aids the reporting managers to visualise the route plans and make necessary changes. In-built adherence reports highlight the cases of deviation.
• Actionable Reports & Dashboards - The data collected through the system is visualised through various reports and dashboards which can be accessed through the portal. The access to the data is determined by the role and geography of the user to protect data privacy. The various reports and dashboards combined with configurable SMS and Email notifications can aid the sales force in quick decision making and responding to changes in the market.

Benefits:-

• Deliver research that adds value to your business
• Intelligence that gives you a competitive advantage.
• Flexible methods of working to suit your needs.
• Expert support when you need it, how you need it.
• Scalable solutions to fit budget and time constraints