Attribution Software Reviews

Increasing revenue, improving conversions, and creating a more personalized multichannel customer journey are top concerns for just about every CMO. And with today's attribution software, marketers can get the insights they need without using specialists or high-priced consultants.

Attribution modeling can yield 20-30% improvement in customer acquisition by helping to optimize media spend. More than just evaluating last-click conversions, the right solution requires tracking marketing programs across all touchpoints as well as content, affiliates, offline ads, and more.

Features:-

• Response Management - Comprehensive funnel metrics to transform your lead-to-revenue management.
• Campaign Attribution - The campaign performance metrics you need to plan and optimize with confidence.
• Matchmaker - Enable account-based visibility and targeting with lead-to-account matching and lead-routing.

Benefits:-

• Increase revenue when you know what's driving conversions
• Optimize media spend across all channels
• Get clarity across all your channels with multi-touch marketing attribution to align teams under one goal: revenue.
• Works out of the box with Campaigns, Leads, Contacts and Opportunities
• All marketing and sales data is in the same system
• Easy to configure and seamless upgrades
• Compatible with the leading marketing automation systems