Marketing Resource Management Software Reviews

Marketing resource management (MRM) provides the software infrastructure to support marketing operations management (MOM). Marketing operations management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness. The growing importance of an effective MRM strategy is reflected by the number of leading organizations which are following this path, with implementations of software provided by some of the leading technology vendors operating in this space. This growth is also reflected in the growing importance of the marketing operations role in organizations.

Features:-

• Electronic signature and digital sign off.
• Custom branding.
• Complete audit trail and usage reporting for an ROI on the platform, as well as an ROI
• Internal forum to discuss new ideas, feedback and opinions that relate to each project.
• Charting tool to showcase brand tracking, share of wallet and campaign tracking data.
• Email alerts, ratings and comments.
• Social media monitoring to instantly measure the effect of each campaign.

Benefits:-

• Consistency - Achieve end-to-end brand consistency across all markets, brands and channels.
• Connectability - Seamlessly connect to your existing IT ecosystem and embed it perfectly in the way you work.
• Agility - Shorten the time to market of brand campaigns and create room for flexibility when it comes to fine-tuning.
• Scalability - Grow your brand and scale up your branding operations effortlessly whenever the market demands it.
• Efficiency - Use your time more cost-effectively thanks to resource reuse and a more streamlined collaborative process between teams.
• Measurability - Improve and grow your brand with smart analytics and insights, and create metric-driven accountability.