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Partner Relationship Management Software is a system of methodologies, strategies, software, and web-based capabilities that help a vendor to manage partner relationships. The general purpose of PRM is to enable vendors to better manage their partners through the introduction of reliable systems, processes and procedures for interacting with them. It is designed to improve communications between companies and their business partners. Business partners may include suppliers, distributors, and resellers.This type of software allows companies to make data like shipping schedules, marketing materials, or pricing data available to partners, often through a partner extranet. PRM is sometimes thought to be a subset of CRM.
Features:-
- The resource library provides secure, on-demand and configurable access to materials.
- It helps you distribute leads to your partners and track their progress with the help of channel lead management.
- It unifies your channel infrastructure by Single Sign-On and APIs.
Benefits:-
- Manage your partners as a portfolio, enabling you to minimise duplication of resources and manage your risk
- Create guidelines for sales and marketing
- Fine-tune your business proposition to the partner level
- Strengthen your brand
- Maximise your business proposition for a particular partner