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Traditional advertising is what most people think of when talking about advertising or marketing. This includes the “usual” venues for media placement, such as newspaper, radio, broadcast television, cable television, or outdoor billboards.
Typical collateral materials needed for your business – like stationery, business cards, or brochures – would also fall under traditional advertising. These are the products that people normally expect from an established business, and are useful for building your business’ brand, identity, and image.
Some businesses may lack the resources to produce TV ads or conduct mail campaigns and choose to partner with these agencies. Other businesses choose to use traditional advertising agencies because of the creative and effective advertisements they can create. These services often utilize focus groups and surveys to test the effectiveness of their strategies prior to implementation. Businesses engaged in traditional advertising frequently supplement their efforts with other forms of advertising to reach consumers online, such as email marketing or social media marketing (SMM), as well as digital marketing or experiential advertising.
Features:-
- Broadcast (TV, Radio, Digital)
- Media Buying & Planning
- Out-of-home
- PPC & Social Media Advertising
- Video
Benefits:-
- Negotiate Lower Media Rates.
- Dedicate themselves to your business and make sure that all marketing efforts present a consistent message.
- Benefit of reaching a mass audience.