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Data cleansing or data scrubbing is a process for removing corrupt or inaccurate or inconsistent data from a database. Large organisations run data cleansing processes regularly to eliminate erroneous records such as incorrect formatting, typographical errors, wrong zip codes. Cleansing may also involve harmonising records so that they are consistent with each other. This software performs this task by systematically searching for discrepancies or anomalies by using algorithms or lookup tables and then correcting the issues. An automated process of this kind is much more efficient than trying to fix errors by hand.
Features:-
- Identify data inaccuracies
- Provide data cleansing functionality to correct such inaccuracies
- Allow companies to maintain a higher level of data integrity
Benefits:-
- Increase the accuracy of your customer data: business or consumer, local or international.
- Reduce marketing postage costs by removing duplicate records from your database using advanced deduplication and intelligent merge/purge.
- Improve your company image by using standardised styles for names and addresses with clean, correct, fully populated and duplicate-free data.