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Sales content tools also known as sales enablement tools are content repositories or hubs that enable content sharing both internal and external for sales teams. They are sometimes called sales enablement or sales content management systems. Sales content tools help organisations store, create, and/or manage the content used by reps during sales cycles. Most sales content software includes a centralised sales content repository with an advanced search, analytics around content usage and content performance, and built-in best practices, often surfaced as content recommendations or smart content.
Features:-
- An organised system for storing sales content, i.e. assets salespeople can use in conversations with prospects.
- Sales content is mobile-optimized and can be accessed by salespeople via their mobile devices.
- For salespeople, it is easy to search for and find specific, relevant content. The search goes beyond just the title of the asset/document.
Benefits:-
- Increased Sales productivity, since the sales content tool, helps eliminate wasted time searching for or recreating content.
- Decreased onboarding time and an accelerated sales cycle, due to content recommendations and automated on-the-job coaching.
- Improved Sales effectiveness by using content that is targeted and proven to work.