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Account-based Marketing (ABM) is a B2B marketing strategy that employs the same account-level focus used by some sales teams for targeted account selling. ABM uses personalised marketing and sales efforts in order to create new opportunities and better relationships with strategic accounts. ABM aims to create a zero-waste marketing and sales system: the pipeline is filled with high-quality account leads, which are nurtured with high-quality, personalised campaigns, which lead to high-quality customer relationships.
Features:-
- Automate the process of identifying promising prospective accounts
- Focus marketing and sales resources on a defined set of promising accounts
- Facilitate the creation and customization of personalised and targeted marketing
- Align marketing and sales departments’ goals, strategies, and communications
- Execute tailored marketing campaigns
Benefits:-
- Focused sales and marketing strategy
- More tightly aligned sales and marketing team
- Better customer experience
- More revenue