1UP Media Solutions LLC

Search engine optimization is the leading digital marketing strategy that businesses and online retailers can use to build online exposure and visibility that lead to sales and new customers. However, this is not an easy task, and the process involves optimizing your website with algorithms that popular search engines such as Google, Bing and Yahoo use to rank or list sites on the results page. Search engine algorithms do not remain the same as they continue to change based on how the web evolves. Since the internet is constantly growing and changing, businesses need to evolve and update their online brands with the latest trends.