I was not a digital marketing guru two years ago. A matter of fact I was the furthest thing from it. I was a business owner running a couple of businesses and had no idea what I was paying for, but I was paying to have my website marketed so it could be found on search engines. But one thing stuck in my mind after I sold a couple of my businesses about all these digital marketing freelancers and agencies. The prices were all over the board. I was curious why prices would range from $500 a month to $15,000 a month. That is a huge range when all of them are offering the same service. How is this possible? Is this black magic?