EMBTEL, INC.

Search engine optimization is the process of improving the visibility of a website on search engine result pages, by incorporating search engine friendly elements into a website with the right techniques. It involves finding out those keywords which improve the ranking of the website and then introducing these keywords into its content. However, it is not as easy as it seems. It requires proper introduction of keywords in order to avoid keyword stuffing or spamming which can lead to serious legal issues.