Cross-Channel Campaign Management Software Reviews

Virtuous Reviews bring forth the list of top 10 cross-channel campaign management software. This software is designed to provide a better experience for anonymous users and to provide better alignment for best cross-channel marketing campaigns.

Cross-Channel Campaign Management Software supports highly personalised and relevant communications delivered across a variety of interactive channels and that enables optimization, channel integration, and institutional memory of the customer. Cross-channel campaign management tools are usually integrated product suites, some of which are built out of separate channel-specific or feature-specific products that have been acquired and tied together.


  • Provides centralised decision making
  • Enables cross-channel execution
  • Integrates marketing operations


  • Consistent communication with customers improves CX, leading to increased customer lifetime value and advocacy.
  • Easier to create a single cross-channel view of the customer, which provides intelligence for smoother cross-sells and upsells.
  • Better performance in terms of marketing campaign metrics, such as CTR and conversions/registrations.
  • Improved customer retention as well as acquisition, meaning a higher ROI on marketing investments.