Product Information Management (PIM) Reviews

Virtuous Reviews provides you with the list top 10 Product Information Management (PIM) Software for managing the information required to market and sell products through distribution channels. You can choose the best Product Information Management System to launch products faster, create great brand experiences, and give your customers the information they need.

Product Information Management (PIM) is software that helps companies to centralize and harmonize all the technical and marketing information of their catalogs and products. A PIM stores all product-related data including multi-lingual data, in a single catalog that is used to feed product data to channel partners. The purpose of a PIM from a technical perspective is to extract, manage and prioritize data to and from different sources. The purpose of a PIM from a functional perspective is to assist in translating and enhancing the product information. For companies with many products, or products with a large number of editions or product permutations, a PIM can be an invaluable way of ensuring that the accurate and up to date information about products is always being used across the organization.


  • User-friendly and result-driven - Provides simple web collaboration and portals for retailers, distributors, external data contributors, and internal teams, with robust exception handling and increased failsafe functionality.
  • Digital asset management - Includes embedded digital asset management for marketing users, with fully automated data processing capabilities as emotions sell better  
  • The one for omnichannel - Offers prebuilt, certified, configurable, and editable user interfaces and channel previews and exports for all major commerce systems and channels such as IBM, Hybris, Demandware, Oracle, and more.
  • Create personalised catalog views of the product information - Such a view only contains the product information that the specific user cares about.
  • One-Time Changes - Should information need to be adjusted, make changes to the data at just one location and update information across all channels at the simple push of a button!


  • Up to four times faster product introductions - Speeds product introductions at all channels -online, mobile, retail stores, catalogs, point of sale(POS), procurement and more.
  • Unique Brand Experience everywhere - You can create a great and product and brand experience by enabling customers to make more informed purchases
  • Central Management - Maintain relevant content for all output channels, target groups and countries easily via a central database.
  • Big Savings - Produce more marketing output, faster, and more affordably and use limited resources more efficiently than ever before!
  • Higher conversion rates - Delivers better conversion rates, higher margins, more new customers, and more sales per customer.