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Product Information Management (PIM) is software that helps companies to centralize and harmonize all the technical and marketing information of their catalogs and products. A PIM stores all product-related data including multi-lingual data, in a single catalog that is used to feed product data to channel partners. The purpose of a PIM from a technical perspective is to extract, manage and prioritize data to and from different sources. The purpose of a PIM from a functional perspective is to assist in translating and enhancing the product information. For companies with many products, or products with a large number of editions or product permutations, a PIM can be an invaluable way of ensuring that the accurate and up to date information about products is always being used across the organization.
Features:-
- User-friendly and result-driven - Provides simple web collaboration and portals for retailers, distributors, external data contributors, and internal teams, with robust exception handling and increased failsafe functionality.
- Digital asset management - Includes embedded digital asset management for marketing users, with fully automated data processing capabilities as emotions sell better
- The one for omnichannel - Offers prebuilt, certified, configurable, and editable user interfaces and channel previews and exports for all major commerce systems and channels such as IBM, Hybris, Demandware, Oracle, and more.
- Create personalised catalog views of the product information - Such a view only contains the product information that the specific user cares about.
- One-Time Changes - Should information need to be adjusted, make changes to the data at just one location and update information across all channels at the simple push of a button!
Benefits:-
- Up to four times faster product introductions - Speeds product introductions at all channels -online, mobile, retail stores, catalogs, point of sale(POS), procurement and more.
- Unique Brand Experience everywhere - You can create a great and product and brand experience by enabling customers to make more informed purchases
- Central Management - Maintain relevant content for all output channels, target groups and countries easily via a central database.
- Big Savings - Produce more marketing output, faster, and more affordably and use limited resources more efficiently than ever before!
- Higher conversion rates - Delivers better conversion rates, higher margins, more new customers, and more sales per customer.