How Hotel Reviews Differ on Booking Platforms vs. Google

November 13, 2025

We are living in a time when there are thousands of businesses in every niche, be it hospitality, healthcare, automotive, retail, etc. When customers think of booking a hotel, they generally consider factors like price per room, availability, check-in and check-out time, breakfast or any other meal inclusion, as well as amenities.

Earlier, only a few informed customers used to check reviews online to assess the reliability of their chosen hotel. But these days, as businesses continue to grow, customers are more concerned about where they are investing their money. Consequently, a majority of customers check hotel reviews on Google Business Profile, where they get an idea of other customers’ experiences. There are many booking platforms as well, like TripAdvisor and MakeMyTrip, where verified customers write reviews related to their booking.

In this blog, we will see how the reviews on Google and booking platforms differ and which one customers should prefer to have a better point of comparison.

Hotel Reviews Attract New Bookings: Google vs Booking Platform

The primary difference you will find in the reviews on Google and on the Booking platform is that only verified customers can write reviews on the Booking platform. Even unverified customers who may or may not have stayed at the property are able to write reviews on the Google Business profile. Sometimes people who haven’t stayed at the property personally leave reviews on the hotel’s business profile, but it’s nothing short of misleading.

On the other hand, booking platforms are much more exclusive than Google because they allow only verified customers to write reviews. Customers coming to find a basis of comparison through reviews can rely much more on Booking platforms as compared to Google.

One other difference you will notice in the reviews on Google vs on Booking platforms is regarding specificity and informativeness. There are more detailed and specific reviews on booking platforms, which allow customers to evaluate the genuineness of the feedback. On the other hand, due to limited verification on Google, anyone can write reviews no matter they stayed in the hotel or not. So when you spot those repetitive single-star reviews without any further information, don’t rely too much on them.

Bottom Line?

Customers must know the difference between fake and genuine reviews. Always look for a specific reason for giving a negative or positive star rating. Without a detailed review, you cannot really form a negative opinion on the services offered by the hotel. The platforms like VirtuousReviews should be your next stop to find genuine customer reviews on top hotels in USA. Only verified customers can provide a review on the hotel based on their experience. VirtuousReviews is a third-party review listing platform where you will find businesses from almost every niche that customers have reviewed and ranked according to their experience.

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