Cross-Channel Campaign Management Software Reviews

Cross-Channel Campaign Management Software supports highly personalised and relevant communications delivered across a variety of interactive channels and that enables optimization, channel integration, and institutional memory of the customer. Cross-channel campaign management tools are usually integrated product suites, some of which are built out of separate channel-specific or feature-specific products that have been acquired and tied together.

Features:-

• Provides centralised decision making
• Enables cross-channel execution
• Integrates marketing operations

Benefits:-

• Consistent communication with customers improves CX, leading to increased customer lifetime value and advocacy.
• Easier to create a single cross-channel view of the customer, which provides intelligence for smoother cross-sells and upsells.
• Better performance in terms of marketing campaign metrics, such as CTR and conversions/registrations.
• Improved customer retention as well as acquisition, meaning a higher ROI on marketing investments.