Cheaper Than Dirt

Cheaper Than Dirt! was born in 1993 and published its first catalog in 1994 filled with shooting and outdoor gear. The age of internet shopping arrived in 1999 and Cheaper Than Dirt was the first company in the industry to jump on the band wagon and developed an online shopping website. Yes, it was not what it is today, but it did allow customers to shop at their convenience and minimized the need for calling and placing their order with a telephone sales representative.