J Brand

J BRAND was originally founded in 2005 in Los Angeles, the original premium denim brand based in DTLA—the denim capital of the world. At the brand’s first fittings, the designers renounced the relaxed fit that was mainstream at the time, and the first true skinny jean was born. As the first denim company to introduce a skinny silhouette to the global market, J BRAND soon introduced other directional silhouettes and fabrications: the Maria high-rise skinny, Natasha, Carolina, our trademark Photo Ready denim—as well as its high-definition follow-up, Photo Ready HD—and the leather L8001, which has been a celebrity-loved staple since the brand’s inception.