theBalm Cosmetics, San Francisco, USA, May 2025

Company Description

Welcome to theBalm, where we believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So our mission is to be there for you when you want to look good in a matter of minutes (not that we’re timing).

Review & Rating

Gentry Brown

4

2 days ago

theBalm is such a fun place to stop in on weekends with a bunch of your makeup-minded friends. The staff there is knowledgable about the products and are super willing to show you how to use them. I particularly like their concealers and lip tints. Waxing services are great here as well! Except they can be a bit pricey.

Martha Mackmiller

5

2 days ago

Evan is the best for keeping my eyebrows looking AMAZING.

Heather Bradford

5

2 days ago

Monica was amazing! I got in the day before my wedding and she did my brows and suggested a brow tint (I've never tried before) and I was SO happy with the results! Can't believe what a difference having nicely shaped brows with a bit of tint can make! I highly recommend her and will be back to see her again.

Clatterbuck Charityo

3

2 days ago

Honestly can be overwhelming for a fellow newbie, but employees were quick to offer assistance! I love my vegan brush set, thank you theBalm Cosmetics!

Sarah Deming

5

2 days ago

This place is awesome! I got my makeup done and eyebrows waxed by Monique and I was really satisfied. She also didn't pressure me at all to buy makeup. Would def stop in here again to shop and pick up some great makeup!

Jasmine Amini

5

2 days ago

I won't let anyone else touch my brows. And they are ALL good, you can get your brows done by any of them and know you're in great hands. Also, Serge is amazing at makeup and always gives me tips. Love them❤️

Jessica Farkas

5

2 days ago

My girl Evan is the best! Everyone here is so friendly and talented

Althea Wallop

5

2 days ago

This place is awesome! Great makeup, amazing staff, lovely local woman-owned cosmetic store. Definitely check it out

I won't let anyone else touch my brows. And they are ALL good, you can get your brows done by any of them and know you're in great hands. Also, Serge is amazing at makeup and always gives me tips. Lov

5

2 days ago

Staff is great, let me know that there was a buy one get one on lip gloss. love that this is the only store front in San Francisco for being a company from Alameda.

Alexandria Daria

5

2 days ago

I have been going to theBalm for the past five years and I refuse to go anywhere else to get my brows and lip wax done! The staff is absolutely wonderful and are experts in regards to their craft and the products on display.