Marketing Resource Management Software Reviews

Virtuous Reviews bring forth the list of top 10 marketing resource management software. Find the best marketing management software for your organization. Read user reviews of leading management systems.

Marketing resource management is software assisting with marketing operations or the more internal aspects of marketing management. It consists of five main disciplines: strategic planning and financial management; creative production management; marketing fulfilment; marketing performance management; and knowledge management.


  • Create and share plans to align corporate strategy, forecast return on investment and predict revenue impact.
  • Create and manage global budgets in any currency without cumbersome, disconnected spreadsheets whether global, regional or product-centric
  • Visualize, analyze and optimize spend. Make smarter decisions when you connect your plans and budgets to your CRM, finance and marketing data.


  • Brand asset consistency - MRM systems often provides asset management to ensure all marketing content is brand-compliant and meets usage specifications.
  • Illumination of bottlenecks - Common challenge with any organization is identifying and eliminating bottlenecks.
  • Shortened cycles - With functionality for shared planning and visibility, MRM software helps companies spend less time managing communications between different departments and functions.