Customer Data Platforms Reviews

Virtuous Reviews provides you with the list of top 10 customer data platforms. The best cross-channel marketing platform is a single repository that houses information about customer identity, behaviour, purchase history, and more.


MasterDataOnline (MDO)

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

4.8

(0 reviews)

Zoho SalesIQ

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

4.7

(0 reviews)

Ensighten Pulse

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

4.5

(0 reviews)

Tealium AudienceStream

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

4.5

(0 reviews)

Aginity

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

3.9

(0 reviews)

Fuse Data Hub

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

3.9

(0 reviews)

BlueConic

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

3.7

(0 reviews)

HG Focus

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

3.7

(0 reviews)

Hull

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

3.6

(0 reviews)

Lytics

  • Platform

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  • Idel For

    Small & Mid size Business

  • Pricing

    Low

Rating

3.5

(0 reviews)


A Customer Data Platform (CDP) is best thought of as an integrated customer database for managing multiple marketing campaigns across multiple different channels. Unlike more traditional marketing platforms it is primarily a data store and is not an operational campaign execution tool. It contains several technologies that collect, process and share information to better shape marketing interactions or customer relationships.


Features:-

  • Marketer-managed;
  • Employs a unified, persistent, single database for all customer behavioural, profile and other data, from any internal or external source;
  • Utilises a consistent identifier that links all of a customer’s data


Benefits:-

  • Customer data platforms create complete customer profiles.
  • Customer data platforms are the gateway to improved customer experience
  • Improved customer lifetime value.