Account-based marketing (ABM) software realigns marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. ABM software offers tools to automate and reduce the lengthy process of identifying prospects and dedicating the right resources to nurture the most promising accounts. ABM software enables users to generate highly qualified leads, craft personalized buying journeys, increase customer lifetime value, and build further opportunity for in-pipeline accounts. ABM allows users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy.
Some ABM products can integrate with third-party sales and marketing applications, such as marketing automation platforms and customer relationship management (CRM) software, to better target and prioritize communications with key accounts.
- Build unlimited predictive models for ABM
- Prioritize your existing target account list
- Create precision-targeted account segments with predictive insights
- Identify in-market buyers from purchase intent signals
- Automate the process of identifying promising prospective accounts
- Focus marketing and sales resources on a defined set of promising accounts
- Facilitate the creation and customization of personalized and targeted marketing
- Align marketing and sales departments’ goals, strategies, and communications
- Execute tailored marketing campaigns
- A Better Customer Experience
- More Revenue
- Trigger New opportunities.
- Reach buyers on appropriate channels
- Shorter sales cycle.
- Track and optimize results.