Increasing revenue, improving conversions, and creating a more personalized multichannel customer journey are top concerns for just about every CMO. And with today's attribution software, marketers can get the insights they need without using specialists or high-priced consultants.
Attribution modeling can yield 20-30% improvement in customer acquisition by helping to optimize media spend. More than just evaluating last-click conversions, the right solution requires tracking marketing programs across all touchpoints as well as content, affiliates, offline ads, and more.
- Response Management - Comprehensive funnel metrics to transform your lead-to-revenue management.
- Campaign Attribution - The campaign performance metrics you need to plan and optimize with confidence.
- Matchmaker - Enable account-based visibility and targeting with lead-to-account matching and lead-routing.
- Increase revenue when you know what's driving conversions
- Optimize media spend across all channels
- Get clarity across all your channels with multi-touch marketing attribution to align teams under one goal: revenue.
- Works out of the box with Campaigns, Leads, Contacts and Opportunities
- All marketing and sales data is in the same system
- Easy to configure and seamless upgrades
- Compatible with the leading marketing automation systems