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Influencer marketing software helps organizations identify, recruit, and communicate with social influencers. Influencer marketing systems are used to locate and manage new and existing brand advocates within a unified platform. These products allow organizations to recruit new influencers with built-in searchable marketplaces. Organizations can filter through influencers by establishing detailed search criteria. Influencer marketing products also provide features for curating influencer-generated content, creating branded marketing material, and analyzing the performance of social influencer campaigns.
Features:-
- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information
Benefits:-
- Expand your reach - Partnering with your influencer gets you easy access to an audience more likely to become consumers of your product(s), thereby expanding the reach.
- Increased brand awareness - Getting an influencer to plug your brand on their social media channels is a great way to advertise your brand to new people.
- Gain credibility - An influencer can help you in gaining credibility by favourably reviewing or promoting your brand.