Automotive Training Institute
#93 in USA
#27 in Baltimore
Training Institutes
- 705 Digital Drive, Suite V, Linthicum, MD 21090 USA
Company Description
The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.
Review & Rating
Amazing company! Paul Marsh is a great coach and has helped me to focus and direct my business to become successful and focus on the future.
Iv'e been in ATI for 7 years now. The only regret I have is not joining ATI sooner. I have the best coach Kim Hickey thank you so much for getting us where we are today. Before ATI We were doing 360k year. The first year after joining ATI we went to 704k and now we are OVER 1.6 Mil with the same amount of technicians and staff. ATI has the best coaching and support for Auto Repair Coaching and Auto Body Shop Coaching. Thanks again Automotive Training Institute coaching and staff!!!
Great people, fantastic program. We are thrilled that Paul M. is our coach!
Couldn't be where we are without ATI! Highly highly highly recommend! You will regret not giving ATI a chance!
ATI has helped us get our company where we want it to be. They are the Auto Shop Coaching experts. I've become a better person, leader, husband & father from what I've learned from ATI. The monthly price seems expensive to some. I'm ok with a premium price for a premium service Thank you ATI for improving my life.
BUYER BEWARE! ATI is unethical and predatory in their business practice. They promise you success and a bright business future if you will but singe on to their 4-year (mandatory) contract and pay their massive fee. You pay all fees up front $55000, or you can finance the contract with their bank and they will collect the $55000 from the bank and then you will be on the hook personally (not your business, YOU!) for over $70000. Yes, you will still owe them $70000 + even if your business fails in a few months like mine did. They walk away with ALL THE MONEY PERIOD! And they won’t give it back. It doesn’t matter what happens to you. And they don’t care. To bad so sad NEXT! My Body Shop had struggled to make a significant profit for the 6 years that I had operated it. It never lost more than a few thousand and some years made a small profit. ATI promised that thy could help me turn it around so on the recommendation of a trusted friend I paid the $55,000 fee out of my personal savings (not my business funds) and singed their contract. BIG MISTAKE! I started with over $100,000 in liquid cash and no credit card debt. Within 10 months I was $15,000 in the red. I had to let all my employee’s go and shut down the business. There are many reasons why my business failed and ATI dose not bear all the blame for it. However, they did drive up my cost and did not deliver on the promise to improve profitability. If I had shut my business instead of contracting with ATI, I would have been at least $150,000 ahead of where I ended up. That dose not reflect well on ATI’s abilities to say the least. I pursed a conversation with them for 6 months to try and get them to respond to a request for a partial refund. I was stone walled. No returned calls or emails. When I made a stink they finally responded that I had sold my business which was not true and therefore they owed me nothing. When I proved to them that I had not sold my business but that in fact it failed and was shut down. They changed their denial of a refund to be based on our failure to implement their recommendations. Here is the problem they took payment for 4 years of coaching but only provided 10 months of service. This is intentional, unethical and predatory. They are very sneaky about this. So they got $55,000 . I lost my business and $150,000 how is that ok on any level? IT IS NOT. DO NOT TRUST THIES PEOPLE! If I can get some other ATI victims to join in, I am considering starting a class action law suit. They claim a 99% approval rating which means that they have found a way to suppress negative feedback like this. I know that I am not the only one that they have done this to. This post will likely be targeted for removal by their legal team.
Thank you for helping me turn my business around.
DON'T SIGN ON FOR THEIR EMPTY PROMISES. They will only show up at your shop once to make sure you are eligible for their program. Which means they just want your signature. No one I have spoken to since the visit has had any knowledge of the shop dimensions employee count or gross sales. I have had 2 coaches, the first couldn't remember from week to week what we had talked about or explain to me what I needed to do with all the email info I received. The second sent the same emails over and over but couldn't explain to me how to implement any of their suggestions. He did offer to have his team leader call me. I did speak to the team leader twice in 22 months. The first time was to request a new coach which he replied sure because they were having too many complaints on that coach and were planning on letting him go anyway. The second time he called he had no idea why he was calling or what I needed help with. My initial reason for buying into ATI's promises was they were very confident they could help me with finding skilled employees. After I joined ATI, I was very disappointed to find their specialized skills in finding employees was using Indeed, Facebook and hiring from out of state. These were options I was already using! So now every conversation with my coach is "everyone is having trouble finding good help, hang in there and remember I am praying for you." Don't be fooled you will be paying over $1400.00 per month for prayers or you could just asked the nearest church to pray for you and donate what you can afford. I am sure the church will be the most beneficial and cost effective choice. Don't forget that when you question them on why you are paying for a service that provides no return for your business that's when they will be quick to turn on you and say it's all your fault for not doing everything you were supposed to do. They will be quick to take your money and will offer nothing but a conversation with a coach who will spend your phone time telling you how ATI has over scheduled him with shops to talk to how he may not be able to call at the scheduled day or time. STAY FAR AWAY FROM ATI!!!!!!
Very happy that I joined ATI have made leaps and bounds improvements in the one year since I signed up. My coach Paul Marsh is unbelievable and holds me accountable to what I am responsible for. He is always there with help, solutions, and great ideas that have really improved my business. Huge thanks to Paul Marsh and Ati and a thanks to Frank Rose for getting me on board. If anyone is reading this that is on the fence and worried about the commitment or money only thing I can say is it’s worth it and I even sent an email that I wished I signed up sooner! If anyone has any questions about the program that I can help with please feel free to reach out
If you want to make a lot more money, sign up with ATI. Learn things you may have forgotten or never even knew! Have fun and work smarter! Do it, don't wait, the money will come!
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